7 Ways to Improve Client-Realtor Relations Using CRM Data

Lasting trust takes time to develop, even in business situations. Having valuable data available will go a long way towards building trust with current and potential clients quickly. Below are seven ways that a real estate CRM can help you get this done.

1. Meet Face-to-Face

No one wants to constantly talk about the business of buying or selling real estate strictly over the phone. Use your CRM software to set appointments periodically to meet your clients face-to-face. It is all about beginning to build a trusting relationship. Make direct eye contact and be amicable. Leave any stress of the day behind for your meeting. Clients can pick up on stress and feel nervous as a result.

2. Listen to Client Needs

Whether the client is interested in buying or selling, take the time to listen to all of their concerns. Encourage them to ask questions. Offer them all of the positive answers you can. Use current data collected on your CRM to paint a bright picture, when possible. Selling a home or purchasing a business property can involve huge life changes. Stay sensitive to where they are on this journey.

3. Take Careful Notes

One benefit of good listening skills is the ability to take notes in regards to specifics so that you will not forget important details. Add these to your Ixact real estate CRM data. The client will feel you are paying close attention and are concerned about their real estate needs and wants.

4. Choose Words Carefully

It has become a very politically correct world and the slightest words can seriously offend some people. Always remain cognizant of the words you choose and use them carefully. Never over-promise your time or ability to cut a deal. Careful scheduling using your CRM software will help you avoid conflicts in time. You want the client to feel comfortable that your words have weight.

5. Let the Client Feel Empowered

Providing your clients with current closing statistics, property tax information, demographics, median home prices, and more that are saved within your CRM data will help provide choices for the client. It is a great way to allow them to feel empowered in the buying or selling process.

6. Be Timely and Knowledgeable

Pull up all pertinent information out of your CRM data that might offer the answers your clients need to make wise real estate decisions. Staying prepared will help you meet with clients timely.

7. Back Up Your Words With Data

Have the real data available that backs up any specifics you offer in regards to buying or selling a particular property. Take the time to research any data they are interested in so that they feel you are giving the necessary attention to details.

A real estate CRM is more than easy to operate software that allows you to store information. It can help you create the foundation for a positive, long-standing client-realtor relationship.

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