CRMs have evolved in the recent years, and they are making business easy for most industries. The real estate sector has not been left behind in utilizing CRM to increase sales by establishing excellent customer relationships. Real estate CRM is easier to learn and use, infused with automation, and more market-oriented than before. However, some real estate companies are still lagging behind on the use of CRM because of the misconceptions about the software. You should not let the myths prevent you from efficiently carrying out business and maintaining good personal relations with your customers.
1. CRM requires too much to upkeep
In the past, real estate agents were given blank CRMs, and they had to write and create their copies from scratch, which was a cumbersome process. However, things have changed because CRM vendors are offering real estate companies professionally written and designed e-Newsletters that are fully automated. Therefore, you don’t have a reason for not investing in real estate CRM because of the misconception that it requires a lot to maintain it.
2. CRM is expensive
Don’t be deceived that CRM is too costly because nothing comes easy. The truth is that you invest in other things for the success of your real estate, so you don’t have an excuse for not investing in a CRM to enhance customer relationships. Besides, the market is filled with several reliable and experienced CRM vendors who offer varying CRM programs at different costs, so you need to choose an affordable vendor.
3. They can’t connect everything
The truth is that CRM enables real estate companies to automate their lead capture and lead nurturing. With the developments in technology, CRM vendors are designing real estate CRM that enables companies to automate the programs and databases without doing anything. In fact, the program allows companies to automate and outsource their core customer and relationship marketing projects.
4. Cloud-based CRM is cheap
Cloud CRMs are not always less expensive than other programs because it depends on the business needs, scenarios and requirements. You need to look into an array of factors such as your business scenario before concluding that a cloud-based solution is cheaper than other programs or that it offers better value for real estate. Implementation of CRM has an inverse correlation between total ownership cost and a number of end users.
5. CRMs are only sales tools
Most CRM programs are personalized such that their functionalities are extended to other processes of a business. Real estate CRM enables real estate companies to track their relationships with investors, brokers, property managers, banks, and other stakeholders. When investing in a CRM, make sure that you access its functionalities and avoid those that cannot enable you to share data freely. CRM has also allowed robust data governance for real estate companies, so they can use the program for other roles, and not just to increase sales.