There is an endless amount of information available to real estate professionals. Within moments, he or she can learn how to create the perfect business card, negotiate a contract, find new clients, or an endless number of other topics to get lost in. Thats why we find it frustrating that so few professionals know about Real Estate Customer Relationship Management (CRM) software and why its so important. So in service to our fellow real estate pros, we listed out our five real estate CRM benefits below.
Leads are the life blood of your business, so you must keep them organized! Losing critical lead information like a phone number or email address can be devastating to your business. Thats why organizing all of your lead information into your CRM is so important. Once its there, its there forever.
2. Lead Management
This is where most pros fall flat. They have no follow up strategy in place, leads are contacted ad hoc, and a huge percentage of opportunities fall through the cracks. Creating a lead management plan inside your Real Estate CRM will ensure you keep in constant contact with your database and avoid the pitfalls experienced by your competition. If all you do is master consistent lead management and follow up, you will be a top earner in your market.
Most new CRMs integrate with other online platforms seamlessly. Link up your automated email service, call capture number, or your lead capture opt in software. You can save endless hours by making your CRM your online headquarters, allowing you to consolidate all of your services platforms into one central hub.
What separates the over worked, self-employed real estate professional from the financially free business tycoon? Automation. Business leaders learn to automatic as much as they can as soon as they can. Leverage your CRM’s ability to create automated tasks, such as meeting reminders and follow up campaigns. Use your CRM’s integration to create automated email campaigns and text blasts. Better yet, hire an assistant and automate your automation!
If you wanted to sell your business, how much would you sell it for? How did you come up with that price? The answer: your real estate business is valued by the size and quality of your database. It’s not your branding, it’s not your logo, and it’t not your website. Prospective buyers aren’t interested in any of those things. They want to tap into a large and engaged audience that consistently generates revenue. If you have an organized, well managed, integrated, and automated CRM, you can quantify your sales price and sell your business for a huge profit.
Here is the bottom line. If you’re not using a CRM, you will fall behind those that do. Find a CRM that’s best for you, work it consistently, and watch your business explode.